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Master of Arts in Sports Management & Administration 

Learn to lead a team to victory, revolutionize a school’s athletics program, support student-athletes, and push for more innovation in the sport industry.

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SNU Master of Arts in Sports Management Administration Student

“The strength of the program is the passion the instructors have for the success of the students.  The professors offered good informative classes.  They effectively managed time to accomplish the work necessary to complete the program.   The major strength of the program is the knowledge of the chosen professors and the structure of the classes.”  

Kobie Bowie, Cohort 14 Alumni

M.S. Sports Management & Administration Graduate

Program Overview

The Master of Arts in Sports Management and Administration program focuses on Sports Management (Sport Business) and Sports Administration. This focus aids graduate students who wish to pursue career paths in the professional sports industry. These opportunities may include front office, marketing, sales, and partnership/sponsorship work for professional sports teams or sports organizations. Individuals may also want more traditional athletic administrative opportunities in high school & collegiate coaching, as athletic directors, or in governance and compliance work. As a student, you will enjoy top-notch coursework from leaders in the field in addition to valuable networking opportunities with organizations like the Detroit Pistons and the Toronto Blue Jays. 

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6
week course format
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4
start dates per year
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Graduate in as few as
20 months
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36
total credit hours
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$525
per credit hour
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Learn one night a week on campus or 100% online

Upcoming Start Dates

 

Wednesday, October 23, 2024
Online
Wednesday, March 26, 2025
Online
Wednesday, April 16, 2025
Bethany

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Frequently Asked Questions

WHAT DOES AN ATHLETIC DIRECTOR OR SPORTS MANAGER DO?

Both individuals work in either Traditional Athletics or Sport Business.

WHY SHOULD I GET A MASTERS IN SPORTS MANAGEMENT AND ADMINISTRATION?

It allows you to work in the world of sports as a coach, athletic director or sports business professional.

WHO HIRES SPORTS MANAGEMENT AND ADMINISTRATION PROFESSIONALS?

Sports Management and Adminstration Professionals can be hired in the public schools, colleges/universities or professionals sport organizations (ex. OKC Thunder or OKC Baseball Club.)

WHAT JOBS WILL A MASTER'S DEGREE IN SPORT MANAGEMENT AND ADMINISTRATION PREPARE ME FOR?
Coaching, Athletic Director, Sport Marketing, Sport Facility Management, Sport Finance and front office jobs.
 

 

WHAT IS THE AVERAGE SALARY FOR JOBS IN SPORT MANAGEMENT AND ADMINISTRATION?

The Bureau of Labor Statistics, Forbes & Indeed provided the following information:

Job & Salary:

  • Teacher/Coach- $48,500
  • Athletic Director- $67,300
  • Facility Manager- $99,500
  • Sport Agent- $93,400
  • Director of Marketing- $140,731
  • Brand Management- $40,690
  • Event Coordinator- $47,242
  • Ticket Sales- $29,984
WHAT CAN I EXPECT FROM SNU'S MASTER OF SPORT MANAGEMENT AND ADMINISTRATION PROGRAM?

Our program meets on Wednesday nights for our face to face cohorts or it can be completed 100% online. The time commitment is about 15 hours per week.

HOW MUCH DOES THE MASTER OF SPORT MANAGEMENT AND ADMINISTRATION COST?

The tuition cost is $525.00 per credit hour for a 36 hour program.

WHY SHOULD I COMPLETE MY MASTERS OF SPORT MANAGEMENT AND ADMINISTRATION AT SNU?

We have a great professional and supportive faculty and great connections with sports professionals on the local level and across the country.

WHAT MAKES SNU'S MASTER OF SPORT MANAGEMENT AND ADMINISTRATION PROGRAM UNIQUE?

Our program offers quality faculty with years of experience in Athletic Administration and Sport Management professions. We have built-in experiences to help students connect with professionals in the field. We offer this program in a distinctly Christian environment.

DOES SNU OR THE MASTER OF SPORT MANAGEMENT AND ADMINISTRATION PROGRAM OFFER NETWORKING OPPORTUNITIES OR JOB PLACEMENT?

We have wonderful connections in the community with College and High School Athletic directors for internships. Our students have the opportunity to meet with Athletic Directors from across the state at Athletic Director's conference. We have Sport Business speakers in our classrooms from the OKC Baseball Club and the Chicago White Sox. We take a Professional Connections trip every other year to two Major League cities to visit with the sport executives in those cities.

HOW CAN I EARN THIS DEGREE WHILE WORKING FULL-TIME OR RAISING A FAMILY?

Earning a degree while working full time or raising a family has never been more possible. Here’s why adult students are thriving and reaching their goals at SNU:

  • Classes take place one night a week or entirely online.
  • Students focus on one class at a time to ensure true mastery and prevent overwhelm.
  • Students study alongside other adults in similar stages of life.
  • Instructors with vast amounts of industry experience guide students through courses.
  • Textbooks are delivered directly to your door at the beginning of each class.
  • A dedicated student success advisor guides students through the duration of your studies.
“The program absolutely met my expectations for a master’s program. I learned valuable information that I was able to see firsthand in real-world experience. The elements of this program have taught me have already revealed themselves to be extremely applicable to my career plans.”
Talynn Portillo, Partnership Manager for the OKC Thunder, Online Cohort 14 Alumni
M.S. Sports Management & Administration Graduate

Courses

The M.A. in Sport Management and Administration degree will prepare you for a variety of careers within the sporting industry. Whether you want to work as an administrator, program director, or in events and marketing, you will have a firm understanding of social issues, communications, management, law and more as they apply to athletics. Keep reading to learn more about what is covered in each course of this 36-credit-hour program.

SOCIAL ISSUES IN SPORT

Credit hours: 3
This survey course examines social issues in sport known to various social groups and countries. Study is given to the cultural and historical issues as they impact international sporting events. Particular areas of interest are youth sport programs, violence, racism, religion and gender issues. This course will examine current events and trends related to the future of sport in North America.

ORGANIZATIONAL COMMUNICATION

Credit hours: 3
This course examines organizational communication theory and process. Special emphasis is given to common and special problems associated with interpersonal and intergroup communication affecting decision making and operations.

ETHICS IN SPORT MANAGEMENT

Credit hours: 3
This course is designed to explore an individual moral compass. Various ethical decision-making models will be examined. Analysis of ethical issues in contemporary sports will help develop decision-making abilities of Sport Managers.

PROFESSIONAL CONNECTIONS: SPORT ANALYTICS

Credit hours: 3
This course is designed to help students develop professional connections with a wide variety of sport organizations.  The student will choose between a travel option to meet with officials from professional, community and collegiate organizations or participate in an Internship/Mentorship relationship to explore and develop skills in revenue generation.  This course provides a "hands on" experience in sport analytics. The student will see the economic impact of sport.

MEDIA PRODUCTION FOR SPORT MANAGERS

Credit hours: 3
This course prepares students in all aspects of producing sports-related media in video and print formats and disseminating the productions through broadcast and online channels. Students will develop a concept and see it through to production followed by post-production activities including non-linear video editing, desktop publishing and web authoring via a content management system (CMS). Students will also practice skills related to writing and broadcasting sports information.

SPORT MARKETING

Credit hours: 3
This course is designed to advance the sport management student’s knowledge in marketing of sport and exercise. Emphasis is placed on marketing theories and principles. Additionally, focus will be placed on practices for developing, implementing, and managing marketing strategies for exercise and sport programs.

SPORT FINANCE

Credit hours: 3
This course is designed to provide the sport manager the skills necessary to fundraise, manage and develop a budget as well as use key financial concepts to obtain the data to ensure business success.

SPORT FACILITY PLANNING AND MANAGEMENT

Credit hours: 3
This course introduces students to designing and construction of a comprehensive sport facility. Emphasis will be placed on managing a multi-dimensional sport facility that includes: physical education, athletics, recreation, health/fitness, and aquatics.

SPORT ORGANIZATION, LEADERSHIP AND MANAGEMENT

Credit hours: 3
This course examines various organizational structures and leadership styles. The student will also review leadership roles, management techniques and practices in the operations of sport organizations including sport business and traditional athletic settings.

HUMAN RESOURCES MANAGEMENT AND ADMINISTRATION

Credit hours: 3
The focus of this course is to examine the functional areas of human resource management including acquisition and placement, job analysis and design, training and development, performance management, and rewarding of human resources. Extensive reading, writing, group discussions, and case studies are utilized.

SPORT LAW

Credit hours: 3
This course presents the basics of the legal system, its terminology, and principles as applied to professional, amateur and recreational sports. Emphasis is placed on identifying and analyzing legal issues, the ramifications of those issues, risk management and limiting the liability of sport organizations. The concepts of tort law, constitutional, and statutory law are discussed.

SPORT GOVERNANCE AND COMPLIANCE

Credit hours: 3
This course is an overview of the organizations that govern sport. Organizations to be included in the discussion are High School athletic associations, NCAA, and the USOC. The course will emphasize organizational and policy development as well as ethical decision making.

Meet our SNU Faculty

Dr. Sylvia Goodman

Program Director

Sylvia Goodman, EdD, ATC, obtained her Master's degree in Athletic Administration from Miami University and completed her Doctorate from Boston University in 2009.  Her dissertation work was a sports sociology study of spectator behavior and crowd violence in the Boston Garden during Bruins’ games.  In addition to the Doctorate of Education, additional graduate hours were completed in Advanced Exercise Physiology from Univ. of Massachusetts, Boston and a post-doctorate certificate in Anatomical Sciences from Oklahoma University Health Science Center (2010)  Recent publications include “An Examination of Ethics Education in Sport Management Programs” at the American Kinesiology Association meetings (2017). 

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Also accepted for the presentation was “A Comparison of Ethics Education in Graduate and Undergraduate Sport Management Programs at the North American Society of Sport Management Conference, (2018).  Sylvia submitted a paper for the NASSM  conference in May 2019 entitled “The Utilization of Portfolio Assessment of Student Learning in Graduate Sport Management Education."

Dr. Goodman writes: “Upon completing my master's degree, I began my career as a faculty member and Head Athletic Trainer at Eastern Nazarene College.  My professional service experience includes working as an athletic trainer for the Colorado Springs Olympic Training Center, the Pan Am Games, the Olympic Games, the US Figure Skating Championships, and the Boston Marathon.  Additionally, I served as a Drug Control Officer for USADA for many years.  Through these experiences, I have gained valuable insight into national and international sports administration.”

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Testimonials

“This program provided me with advance knowledge of business, law, and marketing principles. Also to deliver effective leadership to athletes, sports teams and sport related businesses. I enjoyed the focus on different administrative strengths, such as negotiating contracts, managing facilities, leading sports teams and handling athletic finances.”
Eric Guiterrez, Cohort 14 Alumni
M.S. Sports Management & Administration Graduate

Admissions Steps

Enrolling at SNU is a simple process. With rolling start dates, there’s no need to wait months at a time to begin your educational journey. Once you have earned your bachelor’s degree from an accredited university, take the following steps:

Step 1. Apply online at degrees.snu.edu/apply

Step 2. Complete your FAFSA at fafsa.gov using school code 003149

Step 3. Send official transcripts to SNU at pgsadmissions@snu.edu or ATTN: SNU PGS Admissions, Southern Nazarene University, 6729 NW 39th Expressway, Bethany, OK 73008.

 

You will be contacted regarding any supporting materials we may need. Upon acceptance, your student success advisor will help you enroll and prepare for success as an adult student at SNU.

Locations

 

Online

Online classes are specially
designed for professional &
graduate studies.
Phone: +1 (405) 491-6332
pgs@snu.edu

Bethany Campus

6729 NW 39th Expressway
Bethany, OK 73008
Phone: +1 (405) 491-6332
pgs@snu.edu

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