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Master of Arts in Sports Management & Administration 

Learn to lead a team to victory, revolutionize a school’s athletics program, support student-athletes, and push for more innovation in the sport industry.

Program Overview

Whether you’ve worked in athletics your entire life or are looking for a career change, a graduate degree in Sport Management and Administration can set you apart from the competition.

As a student, you will enjoy top-notch coursework from leaders in the field in addition to valuable networking opportunities with organizations like the Detroit Pistons and the Toronto Blue Jays. 

This program, designed for busy adult students will ensure your success on the path to graduation. With classes taking place one night a week or completely online and the ability to study one subject at a time, you can achieve your educational goals while focusing on the things that matter most to you. We are here to support you every step of the way.


Attend our next info session. Click here to register!

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week course format
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start dates per year
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Graduate in as few as
20 months
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total credit hours
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per credit hour
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Learn online, in-person or a combination of both

How it Works

Earning a degree while working full time or raising a family has never been more possible. Here’s why adult students are thriving and reaching their goals at SNU:

  • Classes take place one night a week or entirely online.
  • Students focus on one class at a time to ensure true mastery and prevent overwhelm.
  • Students study alongside other adults in similar stages of life.
  • Instructors with vast amounts of industry experience guide students through courses.
  • Textbooks are delivered directly to your door at the beginning of each class.
  • A dedicated student success advisor guides students through the duration of your studies.


The M.A. in Sport Management and Administration degree will prepare you for a variety of careers within the sporting industry. Whether you want to work as an administrator, program director, or in events and marketing, you will have a firm understanding of social issues, communications, management, law and more as they apply to athletics. Keep reading to learn more about what is covered in each course of this 36-credit-hour program.


Credit hours: 3
This survey course examines social issues in sport known to various social groups and countries. Study is given to the cultural and historical issues as they impact international sporting events. Particular areas of interest are youth sport programs, violence, racism, religion and gender issues. This course will examine current events and trends related to the future of sport in North America.


Credit hours: 3
This course examines organizational communication theory and process. Special emphasis is given to common and special problems associated with interpersonal and intergroup communication affecting decision making and operations.


Credit hours: 3
This course is designed to explore an individual moral compass. Various ethical decision-making models will be examined. Analysis of ethical issues in contemporary sports will help develop decision-making abilities of Sport Managers.


Credit hours: 3
This course is designed to help students develop professional connections with a wide variety of sport organizations.  The student will choose between a travel option to meet with officials from professional, community and collegiate organizations or participate in an Internship/Mentorship relationship to explore and develop skills in revenue generation.  This course provides a “hands on” experience in revenue generation.  The student will see the economic impact of sport.


Credit hours: 3
This course prepares students in all aspects of producing sports-related media in video and print formats and disseminating the productions through broadcast and online channels. Students will develop a concept and see it through to production followed by post-production activities including non-linear video editing, desktop publishing and web authoring via a content management system (CMS). Students will also practice skills related to writing and broadcasting sports information.


Credit hours: 3
This course is designed to advance the sport management student’s knowledge in marketing of sport and exercise. Emphasis is placed on marketing theories and principles. Additionally, focus will be placed on practices for developing, implementing, and managing marketing strategies for exercise and sport programs.


Credit hours: 3
This course is designed to provide the sport manager the skills necessary to fundraise, manage and develop a budget as well as use key financial concepts to obtain the data to ensure business success.


Credit hours: 3
This course introduces students to designing and construction of a comprehensive sport facility. Emphasis will be placed on managing a multi-dimensional sport facility that includes: physical education, athletics, recreation, health/fitness, and aquatics.


Credit hours: 3
This course examines various organizational structures and leadership styles. The student will also review leadership roles, management techniques and practices in the operations of sport organizations including sport business and traditional athletic settings.


Credit hours: 3
The focus of this course is to examine the functional areas of human resource management including acquisition and placement, job analysis and design, training and development, performance management, and rewarding of human resources. Extensive reading, writing, group discussions, and case studies are utilized.


Credit hours: 3
This course presents the basics of the legal system, its terminology, and principles as applied to professional, amateur and recreational sports. Emphasis is placed on identifying and analyzing legal issues, the ramifications of those issues, risk management and limiting the liability of sport organizations. The concepts of tort law, constitutional, and statutory law are discussed.


Credit hours: 3
This course is an overview of the organizations that govern sport. Organizations to be included in the discussion are High School athletic associations, NCAA, and the USOC. The course will emphasize organizational and policy development as well as ethical decision making.

Upcoming Start Dates


Wednesday, September 8, 2021
Wednesday, October 27, 2021
“The possibilities [with a Sport Management and Administration degree] are limitless. My favorite part was the professional connections trip. We flew to Toronto and met with sports teams. The highlight of the trip was getting to know that there’s more than just coaching.”
Brittany Hall
M.S. Sports Management & Administration Graduate

Admissions Steps

Enrolling at SNU is a simple process. With rolling start dates, there’s no need to wait months at a time to begin your educational journey. Once you have earned your bachelor’s degree from an accredited university, take the following steps:

Step 1. Apply online at

Step 2. Complete your FAFSA at using school code 003149

Step 3. Send official transcripts to SNU at or ATTN: SNU PGS Admissions, Southern Nazarene University, 6729 NW 39th Expressway, Bethany, OK 73008.


You will be contacted regarding any supporting materials we may need. Upon acceptance, your student success advisor will help you enroll and prepare for success as an adult student at SNU.




Online classes are specially
designed for professional &
graduate studies.
Phone: +1 (405) 491-6332

Bethany Campus

6729 NW 39th Expressway
Bethany, OK 73008
Phone: +1 (405) 491-6332

Tulsa Campus

8210 E. Regal Ct.
Tulsa, Oklahoma 74133
Phone: +1 (918) 664-4100

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