Sport Management & Administration
Sport Management and Administration
Whether you’ve worked in athletics your entire life or are looking for a career change, a graduate degree in Sport Management and Administration can set you apart from the competition.
As a student, you will enjoy top-notch coursework from leaders in the field in addition to valuable networking opportunities with organizations like the Detroit Pistons and the Toronto Blue Jays.
This program, designed for busy adult students will ensure your success on the path to graduation. With classes taking place one night a week or completely online and the ability to study one subject at a time, you can achieve your educational goals while focusing on the things that matter most to you.
We are here to support you every step of the way. Apply today using our five-minute application to make your goals a reality.
What Makes This Program Unique?
Earning a degree while working full time or raising a family has never been more possible. Here’s why adult students are thriving and reaching their goals at SNU:
- Classes take place one night a week or entirely online.
- Students focus on one class at a time
- Online and in-person students have the option to attend a professional connections trip where they network with professionals in the field.
- Students study alongside other adults in similar stages of life.
- Instructors with vast amounts of industry experience guide students through courses.
- Textbooks are delivered directly to your door at the beginning of each class.
- A dedicated student success advisor guides students through the duration of your studies.
Career Outcomes
If you want to work in sports, the Sport Management and Administration program can help you reach for the career you desire. SNU graduates have gone on to work at nonprofits, academic institutions, government offices, professional teams and more. The following are some career paths you may be qualified for as a program graduate:
- Athletic coordinator
- Athletic director
- Athletic recruiter
- Events manager
- Fitness director
- General manager
- Head coach
- Sports marketer
- Team interpreter
If these careers or another role working within the world of athletics is of interest you, the Sport Management and Administration program can help you get there. Apply today to start working toward your goals.
Student Testimonials
“The possibilities [with a Sport Management and Administration degree] are limitless,” said Brittany Hall, program graduate. “My favorite part was the professional connections trip. We flew to Toronto and met with sports teams. The highlight of the trip was getting to know that there’s more than just coaching.”
The M.A. in Sport Management and Administration degree will prepare you for a variety of careers within the sporting industry. Whether you want to work as an administrator, program director, or in events and marketing, you will have a firm understanding of social issues, communications, management, law and more as they apply to athletics. Keep reading to learn more about what is covered in each course of this 36-credit-hour program.
SOCIAL ISSUES IN SPORT
Credit hours: 3
This survey course examines social issues in sport known to various social groups and countries. Study is given to the cultural and historical issues as they impact international sporting events. Particular areas of interest are youth sport programs, violence, racism, religion and gender issues. This course will examine current events and trends related to the future of sport in North America.
ORGANIZATIONAL COMMUNICATION
Credit hours: 3
This course examines organizational communication theory and process. Special emphasis is given to common and special problems associated with interpersonal and intergroup communication affecting decision making and operations.
ETHICS IN SPORT MANAGEMENT
Credit hours: 3
This course is designed to explore an individual moral compass. Various ethical decision-making models will be examined. Analysis of ethical issues in contemporary sports will help develop decision-making abilities of Sport Managers.
PROFESSIONAL CONNECTIONS: REVENUE GENERATION
Credit hours: 3
This course is designed to help students develop professional connections with a wide variety of sport organizations. The student will choose between a travel option to meet with officials from professional, community and collegiate organizations or participate in an Internship/Mentorship relationship to explore and develop skills in revenue generation. This course provides a “hands on” experience in revenue generation. The student will see the economic impact of sport.
MEDIA PRODUCTION FOR SPORT MANAGERS
Credit hours: 3
This course prepares students in all aspects of producing sports-related media in video and print formats and disseminating the productions through broadcast and online channels. Students will develop a concept and see it through to production followed by post-production activities including non-linear video editing, desktop publishing and web authoring via a content management system (CMS). Students will also practice skills related to writing and broadcasting sports information.
SPORT MARKETING
Credit hours: 3
This course is designed to advance the sport management student’s knowledge in marketing of sport and exercise. Emphasis is placed on marketing theories and principles. Additionally, focus will be placed on practices for developing, implementing, and managing marketing strategies for exercise and sport programs.
SPORT FINANCE
Credit hours: 3
This course is designed to provide the sport manager the skills necessary to fundraise, manage and develop a budget as well as use key financial concepts to obtain the data to ensure business success.
SPORT FACILITY PLANNING AND MANAGEMENT
Credit hours: 3
This course introduces students to designing and construction of a comprehensive sport facility. Emphasis will be placed on managing a multi-dimensional sport facility that includes: physical education, athletics, recreation, health/fitness, and aquatics.
SPORT ORGANIZATION, LEADERSHIP AND MANAGEMENT
Credit hours: 3
This course examines various organizational structures and leadership styles. The student will also review leadership roles, management techniques and practices in the operations of sport organizations including sport business and traditional athletic settings.
HUMAN RESOURCES MANAGEMENT AND ADMINISTRATION
Credit hours: 3
The focus of this course is to examine the functional areas of human resource management including acquisition and placement, job analysis and design, training and development, performance management, and rewarding of human resources. Extensive reading, writing, group discussions, and case studies are utilized.
SPORT LAW
Credit hours: 3
This course presents the basics of the legal system, its terminology, and principles as applied to professional, amateur and recreational sports. Emphasis is placed on identifying and analyzing legal issues, the ramifications of those issues, risk management and limiting the liability of sport organizations. The concepts of tort law, constitutional, and statutory law are discussed.
SPORT GOVERNANCE AND COMPLIANCE
Credit hours: 3
This course is an overview of the organizations that govern sport. Organizations to be included in the discussion are High School athletic associations, NCAA, and the USOC. The course will emphasize organizational and policy development as well as ethical decision making.
Enrolling at SNU is a simple process. With rolling start dates, there’s no need to wait months at a time to begin your educational journey. Once you have earned your bachelor’s degree from an accredited university, take the following steps:
Step 1. Apply online at degrees.snu.edu/apply
Step 2. Complete your FAFSA at fafsa.gov using school code 003149
Step 3. Send official transcripts to SNU at pgsadmissions@snu.edu or ATTN: SNU PGS Admissions, Southern Nazarene University, 6729 NW 39th Expressway, Bethany, OK 73008.
You will be contacted regarding any supporting materials we may need. Upon acceptance, your student success advisor will help you enroll and prepare for success as an adult student at SNU.
Don’t wait to make your dreams happen. Begin working toward your degree as soon as possible with start dates occurring throughout the year! Once accepted, you will be able to set your start for the soonest start date, as space allows, or plan for future enrollment.
October 28, 2020 – Online
January 6, 2021 - Bethany
APPLY NOW
We strive to deliver valuable programs to you at an affordable price, with help from financial aid options such as grants, scholarships, tuition assistance, loans, and more. All tuition and fees are listed below so you can feel confident in your decision to enroll at SNU without unexpected expenses. To learn about resources available to you, visit our financial aid page and connect with a representative to discuss your unique needs.
Program Length: 36 Credit Hours
Tuition: $575 per Credit Hour*
Fees: N/A
Textbooks: Students are automatically opted into a program that will deliver books to their home address before each course. If desired, students have the option to choose a different plan offered through Tree of Life or opt out of all Tree of Life textbook plans and order books elsewhere.
*Effective June 1, 2020- July 1, 2021
Going back to school for your master’s degree is a huge investment in your future. Be sure you have all the tools you need to ensure you’re making the right decision and that you will be successful on your educational journey.
Choosing the Right Program
We want to help you make the decision that will lead you to your goals. Learn how a master’s degree in Sport Management and Administration from the right university can position you for success in the growing healthcare industry.
How to Land a Career in Sport Management
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Do You Need a Master’s Degree?
5 Ways a Master’s Degree Improves Career Prospects
What is an Accredited College and How Does it Affect Your Education?
Selecting the Right Format
Choosing the right learning format is an important aspect of setting yourself up for success as an adult student. These resources can help you choose between online and in-person options, understand the value of accelerated courses, and more.
Online vs. In-Person Education
Why Every Adult Should Consider an Online Degree Program
How Online Degree Programs Work
Why Accelerated Courses Work for Adults
Public vs. Private Universities
Benefits of Adult College Programs
Getting Started and Enrolling
Going back to school doesn’t have to be overwhelming. Understand what you need to know when entering the world of academia, like how to finance your degree, how to gather transcripts, and applying for college.
Are You Ready for College?
Your Most Pressing Financial Aid Questions Answered
Everything You Need to Know about College Transcripts
Succeeding as an Adult Student
Many adults have thrived at SNU at all of our locations, including online. See some of these resources to learn how they have done it and prepare yourself to do the same!
How to Get Energy for Class
Use These Resources to Succeed as an Adult Student
Five FREE Time Management Tools for Adult Students
How to Excel as a Student with a Full-Time Job
How Adult Students Can Achieve Work-Life Balance
Succeeding as a Military Student
You’ve served your country, and that gives you a unique view of the world, approach education and the benefits you receive as an adult student. Our VETS Center is fully-staffed and here to assist students as they return to school, and we also share veteran-specific information on our blog. See some of the resources below or contact our VETS Center directly if you would like further support.
SNU VETS Center
VA Headaches? Here’s What the Best Universities for Veterans Offer
Top 4 Financial Aid Options for Veterans You Don’t Have to Pay Back
What Are Your Options for VA Education Benefits?
What Veterans Need to Know Before Going Back to School
How SNU Serves Veterans
Looking for more ways to make the most of your educational investment? Get free ebooks on topics important to adult students, information-rich infographics, and regular tips on succeeding as an adult student on our blog.